the time is now
We’ve all heard buzz words like ‘sustainable’ and ‘ethical’ going around, and it seems like even more so recently. We also know and are repeatedly told that we need to be more of each of those things. But how, as fashion lovers as well as modern consumers can we actually fully achieve this?
We have put together a little guide on how you can be more ethical in your purchasing habits, as well as become more sustainable wardrobe owners. Because let’s face it, we might not be able to kick our fashion addictions, but we can learn how to be more kind, mindful and circular with how we feed the habit.
1. Changing your washing habits:
Ideally, what is best for both the environment and the longevity of garments is to rarely wash our clothes. This is a tip that Monki push on their campaign “Monki Cares”, which in itself provides lots of useful tips and tricks. Although we know it is something quite hard to cut back on, because at the end of the day no one wants to be at risk of smelly clothes. An easier way you can tackle this is to simply change washing habits. Lower temperatures, larger washes (which means the machine is on less often), and using the dyer at a complete minimum.
2. Repair, reuse, re-love:
Trends re-occur. There is no question about it. So, before you head into town the next time looking for something new to add to your wardrobe, consider browsing in your mums, sisters, granny’s or friends wardrobe for anything they may be looking to get rid of. You’ll be saving yourself some money as well as giving another garment a new lease of life. After all, one man’s trash is another man’s treasure. As well as this, do not be put off by a little hole or tare, patch it up or customize it – no one else will have the same as you then! A fun way to give old pieces a new lease of life is to organise a clothes swap party. You could even turn it into a monthly or annual event amongst your friends, paired perfectly with a bottle of wine and some snacks.
Yes, we are all guilty of screwing our noses up at the price tags of luxury items. But what we can’t deny is that the quality (most of the time) is at least 70% better than what it would be if the price tag was halved. Investing pays off. It is worthwhile compromising in the form of buying less often, but buying higher quality. A lot of the time clothing with higher price tags are more reliable, transparent and fair with their production and manufacturing processes and certainly will last longer.
4. Educate yourself:
The number of ethical trade and manufacture documentaries are on the rise, particularly ones focusing on the fashion industry. Many are even available on Netflix. A particular fave is ‘The True Cost’ a documentary which follows fashion from the slums to the runaways. So swap a couple of episodes of The Kardashians this evening for a documentary, in the name of fashion.
5. Last but definitely not least, be more curious.
Ask yourself, where did my clothes come from? Who made them? How were they made? If you find yourself being unable to answer any of those questions then simply construct an e-mail and send it away to the brand in question. All it takes it seconds, but the greater effect it will have on manufacturers and fashion brands is completely invaluable. We need them to know that we are thinking about it, and they should be too. Heck, even a tweet or DM will do. Don’t be afraid to even question clothing lines like the H&M Conscious collection either, like they say, trust no man.