New Chopard collection showcased at Argyll Arcade store with VIP party
ROX, one of the UK’s leading independent jewellers, has officially launched its latest brand partnership with Swiss luxury jewellers Chopard.
Chopard is the latest name to join the already impressive ROX portfolio further strengthening the brand’s luxury offering.
Renowned for its creativity, its state-of-the-art technology and the excellence of its craftsmen, Chopard is one of the foremost names in the jewellery and watch industry.
To officially launch the partnership ROX and Chopard hosted a glamourous evening in their iconic Thrill Room above the Glasgow flagship boutique, where guests where entertained with the Georgia Cecil Quartet, a fashion show in association with Cruise and enjoyed the opportunity to shop the Chopard collections.
Kyron Keogh said: “Our latest launch is testament to the on-going success of our continually expanding luxury portfolio. We are always looking for new and exciting brands and were extremely confident our Glasgow customers will respond well to Chopard.
“Glasgow has a buoyant retail economy and there is a strong appetite for the luxury good sector and we are already encouraged by initial sales and customer feedback.”
Jean-Baptiste Maillard, Managing Director, at Chopard UK: “We are delighted to partner with ROX as Glasgow is a key city for the British market. I am confident ROX will be the ideal environment to showcase Chopard jewellery and watches, I hope this to be the beginning of a long-term and successful association. ”